According to a new #fashion study by the University of New South Wales society has reached a moment called "peak beard" which essentially means that there are so many bearded guys that people no longer find it attractive. The more people see beards, the less attractive they find them...
More in the article "Beards Have Reached Saturation Point And Are No Longer Attractive" by Huh Magazine.
Bad news for the bearded ones among us - according to a new study by the University of New South Wales society has reached a moment called "peak beard". Essentially, this means that there are so many bearded folk among us that people no longer find it attractive. The more people see beards, the less attractive they find them.
The research was conducted using 36 photographs of men with varying degrees of facial hair - full beard, stubble, clean-shaven. These were then shown to 1,500 people, who were asked to rank them according to attractiveness. The results showed that people who saw more beards were less attracted to them.
This isn't a new phenomenon, in fact it's a principle called NFD (negative frequency-dependent selection), which defines that people are more attracted to what's unusual. Beards were a little unusual, now they're not, so they're less appealing. Hold on for another 10-years though, and you'll be right back on trend. "These trends usually move in 30-year cycles from when they are first noticed but, with the Internet, things are moving a lot faster," said researcher Richard Brooks.